You will receive a 10% discount on your first order in exchange for providing your e-mail address, phone number, postal code, gender and date of birth and receiving our newsletter and other promotional and marketing information about our products and services.The financial incentive is based upon value of an e-mail address as between $10 and $23 (as estimated by a leading ecommerce marketing platform), which is comparable to or less than 10% of our average online order amount.