Thorough research captured the hearts of workers.
1889 | DETROIT, USA | Hamilton Carhartt
Hamilton Carhartt, the founder of Carhartt, one of America's leading workwear brands, was born in New York. After studying business in Philadelphia, he saw business opportunities in Detroit, which was then bustling with horse-drawn carriage and bicycle manufacturing, and founded Hamilton Carhartt & Co. in 1889.
Initially a small company with only five employees and four sewing machines, the company's president, Hamilton, made significant efforts, including listening to the workers' opinions, and developed durable work clothes for railroaders equipped with tool pockets and hammer loops. These work clothes, perfectly suited to the needs of railroaders and made from durable denim and duck canvas, became popular among Detroit workers.
However, Hamilton was not content with that and marketed his products not only to railroad companies in Detroit but throughout the United States, and even expanded into Canada and Europe. He grew into a huge workwear brand with 17 garment factories and 4 spinning mills.
One of Carhartt's most iconic items is undoubtedly their brown duck canvas coveralls, a symbol of the brand. The corduroy collar, which is soft to the touch and resistant to dirt, the rivet-reinforced pockets, and the triple stitching throughout create a workwear feel, while the deep color gives it a sophisticated look. It's a classic American casual piece, but it's also a valuable item that can be used in a wide range of outfits, from casual to more refined looks. The thick, heavy-duty fabric is even more durable than denim, so it will develop a unique character and soft texture with years of wear.