Workwear that took the streets by storm.
1918 | TEXAS, USA | CN Williamson/EDickie

Cousins C.N. Williamson and E. Dickie founded the US Overall Company, the predecessor to Dickies, in 1918. In 1922, the company was renamed Williamson-Dickie Manufacturing Company, and in 1923, they began producing the Khaki pants, the prototype for the 874, which remains a classic today.

In the 1940s, the government demanded reliable manufacturing, and Dickies was commissioned to produce uniforms for the U.S. Army. This solidified Dickies' business foundation and made them known throughout the United States.

In the 1950s, after the war, the brand featured people of various professions and body types in its advertisements, and its American-style catchphrase, "FIT YOU, FIT YOUR JOB," which appealed to everyone, became popular. At the same time, by using popular singer Pat Boone in its advertisements, it became a leading workwear brand that resonated with the general public across the United States.

The photo shows the aforementioned classic model, the 874. Introduced in 1967, this model boasts a history of over 50 years and was originally designed for workers in the Texas oil industry. It features a relaxed, straight silhouette that prioritizes ease of movement, and a center crease that gives it a refined feel despite being workwear. The T/C twill fabric, made of 65% polyester and 35% cotton, became popular among workers for its durability and ease of cleaning. Furthermore, it incorporates workwear-specific details, such as eliminating metal buttons that could damage goods during transport and using hooks for the front buttons.

From the 70s to the 80s, Dickies released bell-bottoms and colorful pants, and during the skateboarding boom of the 90s, West Coast skaters, especially those who favored the 874 model, began to wear Dickies pants, leading to their recognition as a fashion item. Today, while remaining a leading American workwear brand, it has established itself as a staple item in street fashion.