A fashion brand specializing in down jackets with high aspirations.
2002 | MOGLIANO VENETO, ITALY | GIAMPIERO VAGLIANO
If you're thinking, "I want to wear a high-quality down jacket," then there's a brand you should definitely consider: DUVETICA, an Italian fashion brand specializing in down wear.
The brand name, with its distinctive sound, is a combination of "Duvet," the French word for "down" (feathers), and "Etica," the Italian word for "ethics" or "morality." The popularization of down jackets in Europe began in the early 1950s, primarily in France. Duvetica placed the French word "Duvet" at the beginning of its brand name as a sign of respect for the origins of the down jacket. The name also embodies the brand's aspirations, including "respect for the people who make the products and the environment in which they are made," as well as "effort and integrity in delivering products to users that do not compromise the value of the materials."
Duvetica was founded in 2002 in Mogliano Veneto, a suburb of Venice, Italy. Its founder, Gianpiero Vagliano, was the president of Moncler, a company that has established a solid global position as a leading name in high-end down jackets. After leaving Moncler, he became independent in 2002 and founded Duvetica as a fashion brand specializing in down jackets.
As a company that specializes in down jackets, their commitment to quality is extraordinary. The only down they use is the rare breast feathers of grey geese raised freely in nature, the same down used for the finest foie gras. Of course, they are meticulous in every aspect, from the selection of other materials to the manufacturing process, and this stoic attitude is a reflection of the high aspirations embodied in their brand name.
However, Duvetica does not display "fill power," a numerical value that quantifies the resilience of down, which is commonly used as a guideline for judging the quality of down jackets. This is said to be a reflection of their commitment to being a "fashion brand" that specializes in down jackets, while still pursuing the highest quality.
In fact, Duvetica began selling its products in 2003, the year after its founding, but until 2005, its operations were limited to Japan. Japan, a country that flexibly embraces different cultures, seamlessly blends them with its own traditions, and cultivates a unique aesthetic sense. Perhaps Japan was the best market for Duvetica to truly test the value of the finest down jackets they had created as fashion items, born from their meticulous attention to detail.
Having brilliantly demonstrated its true value in Japan, Duvetica has now gained immense popularity as a fashion brand specializing in down jackets, setting itself apart from other outdoor brands with its superior quality and design.