A brand that bridges the gap between sports and street style.
1952 | LONDON, UK | Frederick John Perry

In the 1930s, when tennis was still a sport for the aristocracy, Frederick John Perry became a tennis hero who was the first working-class person to achieve a "Grand Slam," winning all four major tournaments.

He was not only a talented tennis player, but also known for his charming personality and impeccable sense of style, often sporting a crisp white polo shirt and trousers, earning him the reputation of being one of the best-dressed men in the tennis world.

In the late 1940s, after his retirement, he developed a wristband named after his nickname, Fred Perry. Lightweight, flexible, and highly functional, the wristband was officially authorized by Wimbledon to feature an embroidered laurel wreath, the brand's symbol. This laurel wreath remains the brand's logo to this day.

The most iconic item is undoubtedly the Fred Perry shirt pictured here. Its beautifully fitted silhouette, the two tipped lines on the collar and sleeves, and the subtly placed laurel wreath logo make it a timeless classic. Incidentally, the color combinations of these two tipped lines vary each season.

Simple yet stylish in every era, Fred Perry shirts have gained popularity in various scenes, from the mod style—where a three-button suit and this shirt create a tight, sleek look—to street style and the UK music scene.