A revolution in "wearing" rather than "carrying."
1977 | San Diego, USA | Wayne Gregory
"The Rolls-Royce of backpacks." There is a brand that has been bestowed with this highest praise. Born in San Diego, California, where the hot winds of the desert and the moist winds from the sea meet, is GREGORY MOUNTAIN PRODUCTS. More than just a bag brand, its innovative philosophy and sincere commitment to the user have captivated everyone from outdoor enthusiasts to fashion lovers. Its unwavering reputation began with the passion of one man.
The brand's founder is Wayne Gregory. He built his first backpack by hand when he was just 14 years old. The wooden-framed pack he made as part of a Boy Scout project speaks to the nascent stage of his talent. In 1970, he launched his own brand, SUNBIRD, but faced the technical limitations of the time. However, his thirst for knowledge never waned. As a freelance designer, he accumulated knowledge and skills while working on the design of various outdoor gear such as tents and sleeping bags. Then, in 1977, the time was ripe, and he and his wife, Susie, established Gregory Mountain Products. In a small backyard in San Diego, the legend began.
When discussing Gregory, the philosophy of "Don't carry it, Wear it" is indispensable. This is not just a catchy slogan; it is the very core design philosophy of the brand. While backpacks at the time were merely "bags" for carrying luggage, Gregory thoroughly pursued a fit to the human body. They aimed for a comfortable carrying experience that felt like an extension of the body, almost like clothing. To achieve this, they developed a groundbreaking system for the time, based on ergonomics, that allowed users to choose the size of the shoulder harness and waist belt according to gender and body type. This concept of "size fitting" is what sets Gregory apart from other brands.
This philosophy is embodied in every detail of the product. The "DAY PACK" and "DAY AND HALF," iconic models of the brand, were originally created for climbers and hikers. Their exceptional functionality and refined design quickly made them popular on the streets. For example, the large, diagonally cut front pocket of the Day Pack is designed for easy access to contents even while wearing the pack. The rugged leather zipper pulls are a practical design choice, easily gripped even while wearing gloves in winter mountains. Each of these details, integrated into the product as functional beauty, is a reason why these products are loved across generations.
For over 40 years since its founding, Gregory has never stopped evolving. Its experience in developing products for the U.S. Special Forces is a testament to its robustness and reliability. The evolution of its logo tag has become an element that appeals to collectors in the vintage market, telling the story of the brand's history. Born in the mountains and nurtured in the city, Gregory backpacks embody the pure passion of founder Wayne Gregory to "create the best pack," which still resides in every product today, supporting the adventurous spirit and daily lives of those who carry them.