Cherishing the past, weaving the future. The pioneer of street style arrives at sophisticated vintage
2010 | TOKYO, JAPAN | NIGO®
In the 1990s, street culture originated in Ura-Harajuku, Tokyo, and swept the world into a frenzy. At the heart of this movement was one creator who continued to lead the era: NIGO®. HUMAN MADE is a project he launched to thoroughly confront his roots and create the clothes he truly wants to wear. It's a brand like an extremely personal and heartfelt letter, directed towards adults who remember that era's fervor.
Human Made began in 2010. Having reached the pinnacle of street fashion, the designer chose "the past" as his next stage. The underlying concept of the brand is "The Future Is In The Past." It elevates the charm of vintage items that have been passed down through generations into the modern age and connects it to the future. It was born as a lifestyle brand that transmits a worldview where a single garment can embody culture to the world, from Tokyo.
He has a deep affection for American workwear, military wear, and sportswear from the 1950s and 60s. While faithfully reproducing the rugged details of these garments, he avoids mere nostalgia. From the selection of threads to the looms used to knit the fabrics and the vintage-like stitching, he is meticulous in his attention to detail, blending them with modern silhouettes in perfect balance. This uncompromising approach to craftsmanship is filled with the boundless curiosity of a man who loves the good old days of America.
And it's the iconic graphics that add a playful touch to the weighty texture unique to vintage pieces. From the brand's signature bright red heart logo to adorable animal motifs like bulldogs and ducks with slightly goofy expressions, and even humorous face logos, the pop artwork creates a perfectly balanced, relaxed feel. The contrast between the slub yarn T-shirts, knitted on old-fashioned loopwheel knitting machines, and the catchy motifs is what gives Human Made its unique groove.
Currently, the brand continues to transmit its own unique culture beyond the realm of apparel. In addition to collaborations with renowned brands such as Levi's, Red Wing, Nike, and Adidas, it also develops products that enrich all aspects of lifestyle, including café production and interior goods. It offers a wide range of items as gear for adults who have experienced street culture to enjoy their daily lives more richly and in a way that is true to themselves.
The boys who were once at the heart of the street craze have now grown into sensible adults. Human Made offers them one perfect solution to the question, "How do you wear street culture now that you're an adult?" It's a fusion of the profound feel of vintage and pop graphics. For men who relax and enjoy their own lifestyle. When you put on these clothes that connect the past to the future, the passion for the streets that burned in your heart back then will quietly, yet surely, be revived.