An unwavering aesthetic, a blue trajectory woven from innovation and tradition.
1889 | NEW YORK, USA | Charles Lewis Tiffany

"Tiffany Blue," a gentle yet striking blue said to be inspired by the color of a robin's egg, is not merely a brand color. It symbolizes the unwavering aesthetic sense and innovative spirit of Tiffany & Co., a jeweler that rose from a small stationery shop in New York to the pinnacle of global success and continues to captivate people all over the world.

Tiffany & Co.'s history began in 1837 at 259 Broadway in New York City. Charles Lewis Tiffany and his friend John Barnett Young founded "Tiffany & Young," and their first day's sales were a mere $4.98. Initially, they mainly dealt in stationery and decorative items, but Charles's gaze was always fixed on something more dazzling. A symbol of this was the "Tiffany Blue Book," published in 1845 as the first mail-order catalog in the United States. Since then, this blue book has continued to showcase Tiffany's finest jewelry.

Another turning point came in 1848. Against the backdrop of political instability in Europe, Charles succeeded in purchasing precious diamonds from French nobility. This allowed him to supply the finest jewels to the American upper class, dramatically raising Tiffany's reputation. He even went so far as to purchase jewelry from the French royal family, and the media hailed him as the "King of Diamonds." Having captured the hearts of the wealthy, Tiffany underwent a dramatic transformation from a stationery store to a jeweler.

Also in 1851, Tiffany & Co. became the first American company to set a silver purity standard of 925/1000 (92.5%). This was later adopted as the official standard in the United States, solidifying the name "sterling silver" (meaning valuable, genuine silver).

Then, in 1886, the "TIFFANY SETTING," a shining example in jewelry history, was born. Its groundbreaking design, with six prongs holding the diamond high to maximize its brilliance, became synonymous with engagement rings. In the same year, Tiffany purchased a 287.42-carat fancy yellow diamond rough. A year later, this rough was cut to 128.54 carats, giving birth to "THE TIFFANY DIAMOND." Its unparalleled brilliance remains a symbol of the brand, still residing in the New York flagship store.

In 1853, the company changed its name to "Tiffany & Co." The New York flagship store features the "Atlas Clock," a giant samurai carrying Atlas, which continues to tell time as a New York landmark. The company's reputation for trustworthiness was so high that in 1862, then-President Abraham Lincoln purchased Tiffany jewelry for his wife.

Tiffany's history has gained further depth and breadth through encounters with talented designers. In 1902, Louis Comfort Tiffany, the founder's son, became the first official design director. His Art Nouveau stained glass and lamps captivated the world with the magic of natural, organic forms and colors. In the 1950s, Jean Moore elevated window displays to the realm of art, and Jean Schlumberger created poetic high jewelry inspired by the natural world. Then, in 1974, Elsa Peretti unveiled the sculptural and sensual "BONE CUFF" and the everyday diamond collection "DIAMONDS BY THE YARD," pushing silver to the pinnacle of sophistication once again. Furthermore, Paloma Picasso captured the spirit of the times with "PALOMA GRAFFITI," inspired by New York graffiti art.

Tiffany's name shines brightly in film history as well. The 1961 film "Breakfast at Tiffany's" features a famous scene where Audrey Hepburn, playing Holly Golightly, gazes at the window of the Tiffany flagship store on Fifth Avenue in New York. This film made Tiffany a globally coveted brand.

The collections have also evolved with the times, giving rise to new icons such as "TIFFANY T" (2014), "HARDWEAR BY TIFFANY" (2017), "LOCK BY TIFFANY" (2022), and "Knot by Tiffany" (2021). In 2024, the first jewelry collection by Pharrell Williams, a multi-talented individual who is a music producer, singer, and fashion designer, "TIFFANY TITAN BY Pharrell Williams," was unveiled, breathing new life into the brand's creativity.

Wearing Tiffany & Co. is more than just adornment. It signifies sharing in its long history of blue, its innovation, and its unwavering aesthetic. Tiffany & Co. will continue to quietly yet powerfully illuminate the aesthetics of discerning adults, transcending time.